The Art of Portfolio Work

In J410, the SOJC Campaigns course, all public relations students are expected to submit a portfolio and schedule a review. Despite being in Portland, I am not an exception to these requirements.

However, I have found a silver lining. Through my internship, I have been able to ask for work that I feel will benefit me and my portfolio. If I have a chance to get my hands on a project that is visually interesting, I’m even more excited to finish it. While a PR portfolio is usually text-heavy, I still enjoy displaying my work in a visually pleasing way. The PR Daily has a great article that focuses first on text components and then on visual.

Organizing your work is a huge part of a portfolio, digital or physical, and helps a potential employer get an idea of what your transferable skills are. If your portfolio is aesthetically pleasing, chances are, your work will be too. Brian Conlin, a marketing professional for Cision, wrote an article on ideas for PR professionals to show their more creative side.


While interning at a nonprofit, I am able to wear many hats. While a dedicated Public Relations position might not have me doing as many different types of projects, I am still able to showcase my ability to be flexible and diverse in my work through my portfolio. A portfolio is also the time to showcase the work you are most proud of, whether it is an earned media piece or a social media design. With a major as open-ended as Public Relations, students should be looking forward to the opportunity to try their hand at new programs, ideas and experiences. I truly believe that your portfolio should show your potential, not limit your options for employment.

Anissa Hare


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5 Responses to The Art of Portfolio Work

  1. Delbar Ehfad says:

    I agree! Having a portfolio with a variety of work is really important. It shows employers that you’re versatile.

  2. Hannah Engle says:

    I couldn’t agree more. While at an internship, it’s hard to not think about how what you’re doing will benefit you after the internship. Internships are temporary, but to have the end goal related back to yourself allows you to work harder on projects and be more proud of them.

  3. jdulzo says:

    I love that you’re going for a visual approach with a subject that is anything but! I’m also facing this challenge as I incorporate materials from work into my portfolio, and it’s a balancing act to say the least.

  4. Sophie Ey says:

    I totally agree with this! I really liked that you tied your coursework into your internship. I also loved planning the visual aspects of my portfolio and had so much fun with that! I love your excitement for the major.

  5. maliaito says:

    I think its great that you are taking full advantage of working in a nonprofit! The diverse work that you do will allow you figure out what projects or assignments you like and dislike, while also helping you build your portfolio. Looks like you are going to have some great work to show for the portfolio reviews!

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