In J410, the SOJC Campaigns course, all public relations students are expected to submit a portfolio and schedule a review. Despite being in Portland, I am not an exception to these requirements.
However, I have found a silver lining. Through my internship, I have been able to ask for work that I feel will benefit me and my portfolio. If I have a chance to get my hands on a project that is visually interesting, I’m even more excited to finish it. While a PR portfolio is usually text-heavy, I still enjoy displaying my work in a visually pleasing way. The PR Daily has a great article that focuses first on text components and then on visual.
Organizing your work is a huge part of a portfolio, digital or physical, and helps a potential employer get an idea of what your transferable skills are. If your portfolio is aesthetically pleasing, chances are, your work will be too. Brian Conlin, a marketing professional for Cision, wrote an article on ideas for PR professionals to show their more creative side.
While interning at a nonprofit, I am able to wear many hats. While a dedicated Public Relations position might not have me doing as many different types of projects, I am still able to showcase my ability to be flexible and diverse in my work through my portfolio. A portfolio is also the time to showcase the work you are most proud of, whether it is an earned media piece or a social media design. With a major as open-ended as Public Relations, students should be looking forward to the opportunity to try their hand at new programs, ideas and experiences. I truly believe that your portfolio should show your potential, not limit your options for employment.