One of the main jobs I have been asked to do is research.
To find events, interesting articles, facts, stats, and even interactive quantitative research. At first I had a really hard time finding the data that was asked of me. I wasn’t sure where to look, how to search for it, or most importantly how to determine if my research was accurate. So I started asking my co-workers about what methods have worked for them.
I also learned that there are going to be some answers that just can’t be found, so it is up to me to come up with a creative way to locate some hint of the answer even if it is in a different form then originally expected.
One example of how this worked out really well for me was when one of my supervisors wanted me to find out how many Instagram users used a private profile setting.
After hours of this not being a successful search and not finding any helpful data I decided I needed to get creative. I went to a website called Iconosquare, and logged onto one of our client’s profiles.
Iconosquare is a great tool for interactive and social media because you are able to view and search Instagram in a far more productive and useful way. I went through 500 different Instagram pages and made a tally to mark how many pages were private and how many were public to get some type of a stat on the ratio. It turned out it was about 50/50. My supervisor was really impressed and happy to have some type of reliable number to report back to clients and it was a successful day.