Social media has become the bane of my existence, as it is my addiction, my distraction and cause for procrastination. However, I’ve come to realize it is a part of my career that I need to master. As a millennial, social media has been booming for most of my lifetime. I started using it when I was 11 years old. That means I’ve been using it for exactly half of my life, which is incredibly mind-blowing and slightly scary. Both in terms of how much time I’ve wasted online and how it has impacted my generation and the business world at large.
As a public relations and marketing intern at a small tech company, I’ve had to do a lot of social media digging. We’ve all heard about the social media horror stories (and success stories) that continue to happen every day to big corporations, celebrities, and even Average Joes who know how to make things go viral. Sometimes I think to myself, social media is a bunch of… (keeping in PG) mumbo-jumbo. Does it actually work? Can you even teach someone how to strategically use social media when it’s always changing? Did these success stories even have a solid plan?
With social media constantly evolving and updating it is a hard world to keep up with, even though most people think it hardly requires a brain (this video is the perfect montage of the idiocy of social media). Those people also may think that social media doesn’t contribute anything valuable to society, its important to maintain an understanding of it because we don’t know where it may take us in the future (and sometimes through research you can see that it sometimes can benefit the world).
Now, I know I left you hanging with some of those questions earlier, but I honestly believe that there isn’t a straight answer of ‘how to master social media’. Be that as it may, trying to keep up as much as you can by reading and researching and making sure you’re using it in a positive way is the best way to understand it.