In Case of Emergency


Heading into the PDXSX program, the cohorts were warned about challenges we would face: moving to a new city, learning professionalism and staying motivated through our last term in college. So far, the most difficult part of the PDXSX process for me has been what to write for this particular blog post. I want to explain the realities of working for a well-known corporation, but I want to protect my employer. I need to address the experience I had recently with a crisis but remain professional. I would like to pass on worldly advice but, in reality, I am just as loss as my first day as a college freshman.

In times of tragedy, reporters have to stay composed no matter the circumstance. We, as public relations professionals (in-training), learn that we are the voice of an organization regardless of our personal feelings. Depending on the industry we work in, we may or may not play the role of a spokesperson, but we always craft the message that they will use.

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Associated Press

We must control our own emotions and remain sympathetic and relatable to the public. We can neither bare every secret nor become disconnected. See a pattern? The trick is to find the happy medium. We have to be thoughtful about what we say and our actions. No matter how bewildering it may be for someone to ask you, a lowly intern, how the multi-billion company you work for will respond to a certain situation, you still have to play the role and communicate the right message.

Even writing a 300-word blog post can take an hour or two, just to make sure you don’t say anything stupid. All I can do is take a deep breath, smile and remember who I am and what I represent.

Holly Locke

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7 Responses to In Case of Emergency

  1. littlebrittanyb says:

    Great post Holly! We have all seen the “keep calm and carry on” posters but we seem to forget that there is a lot of truth in those words. Finding that “happy medium” is more difficult than many think. More people should think before they speak or write. People often say stupid things because they haven’t thought their words through. Great points and advice!

  2. pdxsx says:

    Good post, Holly. I know you have had a few difficult days at work because of recent events, but think about how much value you are gaining by going through this now and not in a couple years. Good job.

    ~J

  3. megmarieshea says:

    You have reflected on your experience at your internship well. Thanks for sharing your insight and perspective. I can only imagine the difficult time you had earlier this week at your internship. Remember that we are meant to learn from our experiences and the way we handle ourselves.

  4. Summer Luu says:

    Holly, wise words I must say and it’s great that you’re taking the step to look outside of the box in these situations. I feel as though my job as an intern is to be really immersed in the company and protecting its values and beliefs and culture. Not only because will other employees still be there, working at it, trying to make it better but because its an experience that made you a better employee because of it, whether it was demanding or not. Great blog entry. 🙂

  5. andrewsch90 says:

    Holly, I think this blog post is a perfect representation of how a PR professional should handle difficult situations. We need to be careful with each word we say and maintain a sense of confidence, while still showing human emotion. That’s way more difficult than it sounds, but this blog post shows that you can handle the challenge.

  6. jackiemc90 says:

    Holly, you’re doing such a great job handling this tough situation. As much as we say we are prepared for crisis communication, you don’t realize how personal it can be, or how much it can hurt your heart. Keep it up, Adidas is lucky to have you!

  7. Your post was very insightful and brings up an issue that I am sure every PR, and for that matter, most every profession has to deal with at one point or another in their career. I sounds like you are handling it in a professional manner.

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