I am not going to lie. In the beginning of this social media craze I was not one of the first, or even near one of the front-runners of social media. I thought myself to be a good social communicator and online digital communication seemed liked a step back in communication to me. However, I did have a MySpace, and a Facebook when they first came out and have recently joined other social networks like Twitter and LinkedIn. Though I am still not the biggest supporter of the majority of personal communication via technology, my eyes have been opened to the potential outreach that companies, public figures can have using it (as well as the instant communication from long distance, and national scales).
I am currently a Digital Communications Intern and spend almost the entirety of my work day online. Through this I have been able to witness how companies internally and externally communicate with each other and their public. The continual growth and expansion of social networks is evident that social media is a skill and tool that must be mastered and executed.
The outreach capacity of corporations and public figures is limitless and has the ability to truly make a positive impact! Working with several nonprofits and recommending ways to engage users on their social networks has really given me a chance to research and understand a few simple keys to success in social media.
1. Speak to your audience. Social media is a massive network of networks with many niche users. The social media representation of you or your company must represent and speak to those niche users.
2. Being present is everything. Just having an account won’t get you anywhere. You have to create an online presence and maintain that presence continuously.
3. Start Conversation. Social media is all about communication and directly speaking to an individual or company. You must work to start an engaging conversation and then respond and continue that conversation and others to keep users engaged.
These may all seem like obvious tactics and tools for social media, but I have bared witness to many who do not understand its structure. This is not just directly discussing Twitter and Facebook exclusively, but also social media through blogging and videos and other forms of communication. I am still learning and as such an innovative platform, will most likely continuously be learning and growing new skills. I have truly been able to see the infinite outreach companies can have with social networks, and I hope to progressively learn how to personally and professionally utilize such expansive communication hubs.