The Portland Experience has been amazing so far. This is the first in office internship that I have had and I’ve already learned so much already in this past month.
In the beginning I was extremely intimidated by the well established professionals that I was working with and nervous about messing up. Normally, I’m confident with my work but I continued to find myself second guessing everything. As the weeks progressed and I finally began to become more familiar with my coworkers and the clients, I started to ease up a little bit.
This last Thursday, I had the opportunity to meet with my team and do a complete brand dissection of a brand that started just a few months ago. During this process I began to learn the steps of developing a brands image and defining it by how consumers perceive it, not just how the brand thinks of itself. Throughout the process we created the brand mission statement, defined the target audience, and created a campaign that would connect the brand to its consumers better.
Although I was timid in the beginning of my internship, I have grown and have started to trust my instincts more. Because of this, I felt comfortable expressing myself during the team meeting. By speaking up about my thoughts and ideas during the process, I realized that a lot of the ideas that I had others agreed with or were new perspectives that my team had not thought of yet.
Now weeks later after starting my internship, I am finally feeling comfortable where I am and much more confident in my abilities. New surroundings and responsibilities always take time getting used to and this internship has been no different. We all just need to continue to remind ourselves that we need to be confident in ourselves and try our best, that’s the only way you can truly gain success. I have really enjoyed these past few weeks and look forward to what more I have to learn with the remaining months that I have left.