“We’ve decided to go in a different direction.” A familiar phrase heard in this fast-paced industry and will almost always come after hours spent researching and prepping for a project. Although it’s difficult to see all your hard work go straight to the trash can, it’s important to recognize this as an opportunity to adapt and react to these last minute changes.
This week I have been working on logistics for an event that our firm is hosting and was given the task of researching potential SWAG (Stuff We All Get) to giveaway. Tired of pens and refrigerator magnets, I wanted to make a clever and fun connection between the work that we do and our clients’ needs. Thanks to Pinterest, I found these very nifty Social Media Optimization booklets.
With all the necessary cost and shipping information compiled I was ready to make my pitch! However, just before I was about to present, the company president asked me to increase our food budget using what would have been our SWAG budget. So, my little booklets went to the bottom of my paper stack and I got back on the phone with our caters.
Sometimes there are projects that never see the light of day, but that doesn’t mean that they weren’t a good idea. One cannot foresee the decision to go in a different direction, however a lot can be said for how an employee who reacts and readjusts to these last minute alternations to the original plan.