Adapt and react


“We’ve decided to go in a different direction.” A familiar phrase heard in this fast-paced industry and will almost always come after hours spent researching and prepping for a project. Although it’s difficult to see all your hard work go straight to the trash can, it’s important to recognize this as an opportunity to adapt and react to these last minute changes.

This week I have been working on logistics for an event that our firm is hosting and was given the task of researching potential SWAG (Stuff We All Get) to giveaway. Tired of pens and refrigerator magnets, I wanted to make a clever and fun connection between the work that we do and our clients’ needs. Thanks to Pinterest, I found these very nifty Social Media Optimization booklets.

With all the necessary cost and shipping information compiled I was ready to make my pitch! However, just before I was about to present, the company president asked me to increase our food budget using what would have been our SWAG budget. So, my little booklets went to the bottom of my paper stack and I got back on the phone with our caters.

Sometimes there are projects that never see the light of day, but that doesn’t mean that they weren’t a good idea. One cannot foresee the decision to go in a different direction, however a lot can be said for how an employee who reacts and readjusts to these last minute alternations to the original plan.

Shannon Kluss

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16 Responses to Adapt and react

  1. I applaud your optimism, Shannon. I can relate to that feeling of having an idea, a good one at that, that never gets to see the light of day. But like you said in the beginning- that’s PR right? I’m definitely going to check out those Social Media Optimization booklets though, thanks for the share!
    Sounds like you’re doing an awesome job at your internship, keep up the great work, and keep those ideas flowin’!

  2. asharonson says:

    Great post, Shannon. I understand that it can be frustrating when your idea is not heard, however, that does not mean it wasn’t a good one! Keep the great ideas coming, I’m sure one of them will eventually pay off! I look forward to hearing more about your internship.

  3. Shannon, you have the right attitude to be successful! Man, it stings when you have to give up an idea you’ve carefully nurtured. I admire that you were so graceful about it. I always hang onto ideas though, just in case they come in handy down the road. As a writer, I find that a little tweaking can take an old idea and make it new again. – Anneka

  4. Allyson Will says:

    You have a great attitude! Working really hard on something that never gets recognized is a really hard feeling. Although your little booklets didn’t work out this time, they may be just the thing your boss is looking for in another project. Everything builds on one another, so don’t be discouraged! Congrats on your internship!

  5. wilsonemily says:

    This is an awesome post; a great realization that sometimes, no matter how creative a project is, it doesn’t always get picked up. As you’ve already seen, it’s a really humbling experience and gives you the opportunity to adapt and start the cycle all over again. Your ability to react positively to the unforeseeable changes will undoubtedly be invaluable to your employer! Good luck on the rest of the SWAG giveaways!

    Emily Wilson

  6. pdxsx says:

    Save that idea for another time, especially since you already did the heavy lifting. Bust it out again when the time is right and you’ll look fantastic!

    ~J

  7. Alysha Beck says:

    I know how frustrating it can be when something like this happens, but you have the right attitude to just take things in stride. It sounds like you had a creative idea, and who knows, you might still get the opportunity to pitch your idea. Sometimes when you try to go above and beyond at a job you don’t get the chance to show off your work, but that doesn’t mean your boss and coworkers didn’t notice the extra effort. Keep up the good work!

  8. Such a shame they didn’t use your idea because the social media optimization booklets looked adorable! So unfortunate that all of your hard work on preparing a presentation was wasted. I wish you could have at least presented your idea so they would have seen that it was something unique and recognized that you are a creative thinker. Regardless you always have that idea in your back pocket should they ever want have a SWAG option for a future event.

  9. codynewton says:

    That’s really cool that you are taking the initiative to come up with new ideas for your company and pitch them. Like you said, sometimes the ideas go nowhere, but just that fact that you’re willing to take the time to even come up with them and get them started says a lot. It’ll show your supervisors that you’re willing to put in the time to make their company better. They’re going to want to hire someone who shows an interest in making their business better. It looks like you’re willing to do that.

    Good job!

  10. rkaapu says:

    I really enjoyed reading about your creative additions to the team. I know that if I was on the receiving end, I would love those little booklets. I cannot even imagine how frustrating it would be to have your tasks be pushed to the bottom of the stack but I think your creativity and initiative will not go unnoticed!

  11. McKenzie Ingram says:

    I completely understand how you feel. I am emotionally attached (to say the least) to everything that I do. I work hard, and am often too emotionally invested in the work that I create or the ideas that I have. Over the last year or so, I’ve really tried to accept that although I’ve invested myself in whatever idea or project that I’m working on, if it doesn’t materialize into greatness, it doesn’t mean that it shouldn’t still be applauded. Good for you for taking such pride in your work. Who knows where those great ideas might be needed next!

  12. michelletag says:

    Even though you didn’t get to pitch your awesome SWAG idea, I definitely think it is something you can break out later! You definitely handled your situation well, and I’m sure your boss appreciates that you didn’t mope around about it. I appreciate your advice, and I know it’s something we have all experienced!

  13. agavette says:

    I can definitely relate to that feeling of getting an “Ah-hah” moment of a good idea, but not getting to execute the idea. I think that’s an awesome idea that will definitely be handy to have in your back pocket next time something like this comes around again (which I’m sure it will!). You have a great attitude about this, and it was a great opportunity to learn about how you can be flexible to the client’s needs–something that’s very important in PR.

  14. I’m sure that idea will come in handy in the future! What a fun, different idea you came up with by thinking outside of the box and its too bad you didn’t get a chance to pitch it. It’s also awesome that you didn’t dwell on it and moved on to your next task, which I’m sure you rocked just as much as the social media optimization booklets surely would have.
    Great lesson, and I’m sure you’ll get to pitch your idea again eventually!

  15. It’s really great that you’re coming up with ideas. That makes you a really valuable asset of the team. While they didn’t use it this time, it’s great to have someone around who wants to make things better or just mix things up. I wish I had of ideas about things to add to our projects! Keep up that confidence to pitch new things. I also think you have a great attitude about this. I’m sure someone will recognize your ideas sometime!

  16. jamesynwa says:

    Way to be positive! Sometimes you’ll feel desperate to contribute in your own unique way, and this was a really sweet, original way to stand out. It’s too bad your idea never really had its moment in the spotlight. But hey, you were able to learn a valuable lesson and seem to have responded in the best way possible! Save that idea, you’ll get another shot at it soon!

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