Coming in to this internship, I was experiencing a variety of feelings that had me (naturally) nervous, yet motivated and excited. Never before have I been in such a unique position. I’ve been placed in a building full of accomplished talents who have made the most of their opportunities in life. Naturally, I want to do the same. It’s not every day a student does what I, along with the rest of the PDXSX students, am doing.
Agency life is freer flowing than it is structured. This is not necessarily a bad thing. It’s something I find to prefer. You receive your tasks and carry them out as you wish. That doesn’t mean do whatever you want and take advantage of the lack of frequent instruction. What it is does mean is that there is a heightened sense of responsibility, organization, and commitment to your work.
This is equally true for this internship. My supervisor has asked me to conduct in-depth analysis on how to measure marketing success for various campaigns. He asked me to focus on relevant services, such as Subway and McDonalds, and to uncover what led to the success of one campaign vs the lack of success of another.
After he gave me the backdrop to what he expects and when he expects it, I was basically set off on my own. I have to give it direction. I’m the one that has to make the most out of it. I’m the one that ultimately decides what it’s going to include and how it’s going to look. Incubation will soon become development, and development proud work that will hopefully impress my supervisor.
Joey Zolfaghari, Intern, PDXSX.