As I crossed over the Burnside Bridge on the number 12 TriMet bus early last Tuesday morning, the thought that this was my final term as an Oregon SOJC student finally hit me. What was even scarier was the fact that I wasn’t even about to walk into a classroom. Instead, I was beginning my final ten-week period as a marketing intern at a real life, textbook-free, public relations agency. Gasp!
Just six offices and two desks big, the Portland-based PR agency that has taken me under their wing knows what it means to be strategic, especially in world of philanthropies, non-profits, and public agencies. Although I have previously interned at two non-profit organizations, where I dabbled in a variety of in-house communications practices, this is the first time that I have gotten to see how things operate from an agency perspective.
- Working in-house allows you to focus on the overall communications strategy, usually running a particular campaign or event from beginning to end.
- Working at an agency means working with several clients, each with their own projects and communications goals. Each day’s set of tasks differs from the previous day’s, and you never do the same thing twice.
I believe that it is a wonderful learning opportunity to see and experience these differences as an intern, and I am looking forward to uncovering more secrets of the young professional’s world.